NEWS : Harley Ads Leave Worry in the DustDate Created: May 07, 2008, 09:51 AM
Harley Ads Leave Worry in the Dust
Defiant Campaign Said to Be Inspired by Customers' Mood
DETROIT -- Economy got you down? Take some advice from Harley-Davidson: "Screw it; Let's ride."
The motorcycle maker's bold new U.S. ad campaign carries an in-your-face theme and tough-talking copy ("Fear sucks") that came from the company's customers, said Mark-Hans Richer, who last summer became Harley-Davidson's first CMO after leaving General Motors Corp. The print and online ads, from Carmichael Lynch, Minneapolis,