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Harley-Davidson gambles on younger bikers and wins

From The Superbike Blog
Posted on Fri Dec 30 21:32:13 PST 2011

This Reuter's article reports that Harley-Davidson's recent attempts to lure younger riders to their brand with stripped down bobbers at lower price points, a marketing plan which was scoffed at by some H-D traditionalists, is working:For the past decade, the Milwaukee, Wisconsin, Harley-Davidson Inc had largely been stymied in its attempt to reach a younger audience.As it poured resources into entirely new lines of bikes, often designed to lure the 20 and 30-something crowd, or used advocates like a Victoria Secret supermodel to encourage younger buyers to feel it's cool
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