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Once I got over the “EWWWW!” factor of this Royal Enfield commercial I thought about the message it is sending. On the surface it is saying that the Royal Enfield is worth the disapproval that your mother will bestow on you for riding a motorcycle. And that I agree with. I had the same issues when I started riding with my mother. But there were underlying concepts that bothered me about this commercial. The boy who became a man was tethered, literally, to his mother his whole life. A mama’s boy. Codependent. A follower. A motorcycle does not break this mentality by itself. Rarely is a motorcycle a source of confidence. In fact, even as my skills have matured, my motorcycle has reminded me more than once how stupid I can be. Learning to ride a motorcycle is not an automatic “bad-ass” curriculum. That is the whole premise for the movie “Wild Hogs". So take a look at the following Royal Enfield ad, from Malaysia I believe, and let me know what it says to you . . .
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