WhyBike Motorcycle Blog

Royal Enfield and why we ride a motorcycle

By James - 3/30/2007

Once I got over the “EWWWW!” factor of this Royal Enfield commercial I thought about the message it is sending. On the surface it is saying that the Royal Enfield is worth the disapproval that your mother will bestow on you for riding a motorcycle. And that I agree with. I had the same issues when I started riding with my mother. But there were underlying concepts that bothered me about this commercial. The boy who became a man was tethered, literally, to his mother his whole life. A mama’s boy. Codependent. A follower. A motorcycle does not break this mentality by itself. Rarely is a motorcycle a source of confidence. In fact, even as my skills have matured, my motorcycle has reminded me more than once how stupid I can be. Learning to ride a motorcycle is not an automatic “bad-ass” curriculum. That is the whole premise for the movie “Wild Hogs". So take a look at the following Royal Enfield ad, from Malaysia I believe, and let me know what it says to you . . .



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  1. I agree with you about this commerical (Ewwww comment included).

    People who don’t ride, but are thinking about it, often get caught up in this image or idea that you just hop onto a motorcycle, become this “cool” guy/gal, and ride off into the sunset with everyone envying you. I’m sure this thought often sells a lot of Harleys.

    However, I also feel bad for those that get caught up in the image, buy an expensive bike and either don’t enjoy it like they thought or (as with a co-worker of mine) are too scared to even ride it!

    This is the way of advertising, though. You could be *this* if only you buy *this*.

    C’est la vie!

    Btw - I just discovered your site. Nice to find an active motorcyle blog to read. Thanks!

    Comment by Michelle — 4/4/2007 @ 2:33 pm

  2. Wow, that’s gross! And that bike sounds like a lawn mower!

    Comment by Dan — 4/6/2007 @ 9:10 am

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