WhyBike Motorcycle Blog

Coffin Babes?

By James - 11/2/2006

It seems that Italian coffinmaker COFANIFUNEBRI is taking a cue from the motorcycle industry and using girls in lingere to sell their wares. Already a winning formula, especially in garages and chopper shops around the globe, babes in lingere + motorcycle = primal urge to buy a bike. Here is why this type of ad works in most men’s brains:

“Ohhhh, shiny bike. -Naked girl- I bet that would be fun to ride because -Naked girl- it’s fast/powerful/flickable/shiny/insert your reason for riding here -Naked girl- I could probably pull tail like that if I was riding that machine.”

Now when that guy chooses to buy a motorcycle, a descision that is not usually based on NEED, but rather PASSION and going fast, he will think of a machine which inspires passion. For most men, naked girls = PASSION and if your bike has a naked girl associated with it you are a step ahead.

Now let me get back to the girls on the coffins, how many people are thinking about “pulling tail” when buying a coffin? Buying a coffin is not an impulse buy. You need it. Using a coffin does not evoke a PASSIONATE image. (Well maybe for some) Time will tell if it works but to me it seems like a strange combination. Which is why I think I like it so much. Tell me what you think of these coffin babes . . .



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  1. Perhaps it has something to do with the 72 virgins awaiting martyrs to Islam, only this is the western version. My deposit is on the way.

    Comment by Paul — 11/3/2006 @ 9:49 am

  2. I would have liked to be in the room when this campaign was pitched. It seems like a new low in something…


    Comment by Steve Williams — 11/4/2006 @ 8:38 pm

  3. Well, nothing wrong with the babes is there, pretty good craftsmanship if you ask me. But I’m not sure they’ll make me buy the coffin, except if you think in terms of branding - might make that specific coffin makers name pop out in my mind should I ever need to buy a coffin. Unless of course several coffin makers where competing for my attention, then I’d probably think of the one with the message that was most compelling to me. In that case the babes message might not be the first thing I think of when putting kind in the ground.

    Comment by Jesper Bram — 11/6/2006 @ 2:30 am

  4. Coffin babes are hot. I like ‘em. Now, where can I buy one of those coffee makers?

    Comment by Steve — 11/7/2006 @ 1:19 pm

  5. Oops! I meant to say coffins, not coffee makers. Guess that shows where my attention was not.

    Comment by Steve — 11/7/2006 @ 1:24 pm

  6. I got what you are thinking Steve, It is all about the grinding on those beans.

    Comment by James — 11/9/2006 @ 4:33 pm

  7. sex sells but when i need a coffin i doubt if i will be horny anymore.

    Comment by scottybsa — 11/28/2006 @ 10:15 am

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