Alexa Ranking

I was just on another site that was boasting their Alexa ranking. I can’t really talk as I have only a small amount of traffic being that the site has been up about 2 weeks now, but isn’t boasting about your Alexa ranking like telling people how cool you are? Plus it is pretty easy it artificially inflate it. I just went to Alexa to get my rank. I just want tell everyone how cool I am and boast that I am the 2,492,132nd most popular site on the net.