My day job is in marketing and I frequently attend events targeting small businesses. Today was an Hewlitt Packard event in the SF MOMA. They were presenting a range of products tailored to solving technology problems faced by small businesses. They had a handful of case studies, mom and pop companies from the US and Canada. One of the businesses in the spotlight was Orange County Choppers. Straight from the Discovery Channel with an HP “The Art of Small Business” bike. The Teutuls were not there but Jason, their designer was on hand to talk about how they use HP computers to design their bikes. I was able to spend a few minutes talking to him about OCC. It definitely drew the most attention by far. Much more than the other case studies.
20 years ago nobody would have cared what technology a motorcycle builder used to run his business. Strapping a motor between two wheels and polishing it did not make you a celebrity. People who rode motorcycles were a minority fringe. But today motorcycles represent a lifestyle, a form of transportation greater than it’s parts. Programs like American Chopper and movies like Wild Hogs show how mainstream motorcycling has become. Some think we are betraying the rebellious roots of true “bikers". Some believe the increase in popularity is good for the sport. I will let you be the judge but I know one thing. They don’t make Pez dispensers for the minority fringe.